When it comes to billboards in Los Angeles, it seems Heidi Klum’s catchphrase applies: you’re either in, or you’re out.
The billboard for “Project Runway‘s” 12th season, in this case, is very much out in the city of Los Angeles.
Lifetime confirmed to Variety that the season 12 art — complete with nude models worshiping a costumed Heidi Klum and Tim Gunn — will not be on display in the Los Angeles area due to nudity. While details regarding the situation are still emerging, according to the city of Los Angeles’ Department of Building and Safety, signs containing “obscene matters” can be prohibited by the city. It was not immediately clear whether a city org formally rejected Lifetime’s efforts to erect billboards with the racy image, or whether the cabler ran into roadblocks with private sellers of outdoor advertising space.
While the key art for the fashion design competition series certainly raises eyebrows at first glance, anyone cruising Sunset Boulevard in West Hollywood with some regularity has probably seen an equally risque billboard from a fashion brand in the past. Either way, the controversy could help drum up additional promotion — and potentially ratings — for the series, which returns to Lifetime on July 18.
Popular on Variety
Read More About:
- Ban,
- Billboard,
- Heidi,
- Heidi Klum,
- Los,
- Los Angeles,
- Los Angeles Angels,
- Los Angeles Real Estate,
- Naked Angels,
- Project Runway,
- Tim Gunn
More from Variety
Sundance Film Festival Asia Unveils Short Film Competition Program, Panel Events and More – Film News in Brief
2024 Live Music Business Is Driving Record Revenues, but Some Data Points Raise Concerns
The Future of FAST: A Special Report on Free Streaming
Most Popular
Channing Tatum Says Gambit Accent Was Supposed to Be ‘Unintelligible’ at Times and He Was ‘Too Scared to Ask’ Marvel for the Costume to Bring…
Ryan Reynolds Was ‘Mortified’ to Cut Rob McElhenney’s ‘Deadpool & Wolverine’ Cameo but the ‘Sequence Wasn’t Working’: ‘I Had to Kill a Darling…
Box Office: ‘Deadpool & Wolverine’ Returns to No. 1 in Fifth Weekend as ‘The Crow’ Bombs and ‘Blink Twice…
‘Ted Lasso’ Eyes Season 4 Greenlight With Main Cast Members Returning
Zach Galifianakis Warns Hollywood Endorsements Could Hurt Kamala Harris: ‘I Do Wish the DNC Would Step Back from the Celebrities a Little Bit…
Denzel Washington Says ‘There Are Very Few Films Left For Me to Make That I'm Interested In’
Chris Hemsworth Plays Drums in Surprise Appearance at Ed Sheeran’s Romania Concert
Dear Beyoncé and Taylor: Thanks for Staying Home. The DNC Benefited From Treating Musicians as Opening Acts, Not Headliners
‘Blink Twice’ Ending Explained: What Really Happens on Channing Tatum’s Island?
‘Inside Out 2’ Becomes First Animated Film to Hit $1 Billion at International Box Office
Must Read
- Film
‘Megalopolis’ Trailer’s Fake Critic Quotes Were AI-Generated, Lionsgate Drops Marketing Consultant Responsible For Snafu
- Music
Sabrina Carpenter Teases and Torments on the Masterful — and Devilishly NSFW — 'Short n' Sweet': Album Review
- Film
Tim Burton on Why the 'Batman' Films Have Changed and How 'Beetlejuice Beetlejuice' Saved Him From Retirement
- Film
Jennifer Lopez and Ben Affleck Are the Elizabeth Taylor and Richard Burton of the 2020s
Sign Up for Variety Newsletters
By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.Variety Confidential
ncG1vNJzZmiukae2psDYZ5qopV9nfXJ%2Fjq2taKaVrMBwutSdnGaooqS3pq%2FTZqmupqeWxm6uyKWjm6eRp7FursCnpZ6cXZ67brjOrGSappeauaa%2FjGppaWhla314f5Ro